Monday, July 29, 2013

Tricks For Eating Less

Author: Bonnie Liebman

  Here are some of the provocative findings about portion control from the research of Cornell University’s Brian Wansink:

•    Big servings. People who were given a big bucket of (stale) popcorn ate 34 percent more than people who got a smaller bucket.

•    Fancy names. Cafeteria sales jumped by 27 percent when foods were given descriptive names like “Succulent Italian Seafood Filet” (instead of “Seafood Filet”) or “Belgian Black Forest Cake” (instead of “Chocolate Cake”).

•    More variety, more calories. People ate about 40 percent more if they had a choice of candy that came in six different colors than if the candy came in four colors.

•    Plateware matters. When people were served a brownie on a Wedgwood china plate, they rated its taste higher than when the brownie was served on a paper plate or napkin.

•    Food on the table. Men ate about 29 percent more—and women about 10 percent more—if the serving dish was left on the table (rather than the counter).

•    Who sets the pace? People ate more when they sat at a table with someone who ate quickly than with someone who ate slowly.

•    How much did I eat? People ate fewer chicken wings if they could see the bones of the wings they’d already eaten than if the bones were whisked away.

•    Healthy restaurant? People who believed that Subway meals were healthy underestimated the calories in Subway meals more than they underestimated the calories in McDonald’s meals.

•    Health halo. If a bag of M&M’s or trail mix was labeled “low-fat,” people ate more than if the label didn’t say “low-fat.”

•    Exercise rewards. People ate more at dinner—and especially more dessert—after they went on a “scenic walk” than after they went on an (identical) “exercise” walk.

•    Cover up. Covering the clear window of an ice cream freezer with butcher paper led people to take 30 percent less ice cream from it.

Brian Wansink is the John S. Dyson Professor of Marketing in the Applied Economics and Management Department at Cornell University in Ithaca, New York, where he directs the Food and Brand Lab. He was the executive director of the U.S. Department of Agriculture’s Center for Nutrition Policy and Promotion from 2007 to 2009, and is the author of Mindless Eating–Why We Eat More Than We Think (Bantam-Dell, 2006) and the forthcoming Slim by Design: Mindless Eating Solutions for Everyday Life (William-Morrow, 2013).
Morning Pic dump

Ordered on-line, asked for extra tomatoes


Birthdays on July 29th


Back to the 70's


Blast from the Past


 This day in History
Lead Story
NASA created, 1958
American Revolution
French navy contacts Continentals, 1778
General Motors buys Cadillac, 1909
Civil War
Confederate spy Belle Boyd is captured, 1862
Cold War
NASA established, 1958
Son of Sam terrorizes New York, 1976
Rocket causes deadly fire on aircraft carrier, 1967
General Interest
Spanish Armada defeated, 1588
Tipperary Revolt ends in failure, 1848
Italian American assassinates Italian king, 1900
Prince Charles marries Lady Diana, 1981
Hollywood golden couple weds, 2000
Chang-Rae Lee's birthday, 1965
The Doors score their first #1 hit with "Light My Fire", 1967
Old West
Escalante and Dominguez begin expedition, 1776
President Eisenhower authorizes creation of NASA, 1958
Carl Lewis wins fourth consecutive long jump at 35, 1996
Vietnam War
101st Airborne Division arrives in Vietnam, 1965
Fire ravages U.S. carrier off Vietnam, 1967
Former U.S. Attorney General visits North Vietnam, 1972
World War I
Kaiser Wilhelm of Germany and Czar Nicholas of Russia exchange telegrams, 1914
World War II
Japanese sink the USS Indianapolis, 1945


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